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Here you will find articles, newsletter, trends, reflections, news, opinion and press releases. Each piece is an editorial conversation with our firm.
An editorial curation with the same signature: direct, no noise, no promotions.
Published articles.
An editorial curation of the latest published pieces. For those who read before deciding.
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04April 2026 AI
Why AI needs criteria, not just data
AI can generate content. But without editorial criteria, that content is noise. The difference between a brand that sounds like a machine and one that sounds like a firm is the human judgment behind it.
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03May 2026 Brand
Original Design™ exists: you just need to discover it
We all have an original design — a unique combination of features, coloration, proportions and style. Most people never discover it. That is the greatest loss of any personal brand.
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02June 2026 Strategy
Why your brand needs a single voice
When a brand speaks from many angles at once, the customer does not know who to listen to. Consistency is not uniformity: it is clarity about who you are and why you matter.
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01July 2026 Image
Why personal image is built from the inside out
Most image consulting starts from the outside. It begins with clothing, colors, haircuts. And stays on the surface. The real transformation starts from within.
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