Automobili Lamborghini Bodacious Kitchen
An immersive virtual-reality experience, strategic creative direction and national activations—developed and led by MJ House of Style.
Launching Automobili Lamborghini Bodacious Kitchen in the United States required more than introducing a luxury product. The challenge was to communicate the concept, craftsmanship and exclusivity of the kitchen before a physical installation was available in the country.
The VR Experience
To overcome that challenge, MJ House of Style led the development of an immersive virtual-reality experience that allowed prospective clients, ambassadors and strategic partners to enter, explore and experience the Automobili Lamborghini Bodacious Kitchen in a fully designed environment.
The virtual-reality experience transformed an architectural concept into a powerful presentation and sales tool. It enabled the brand to:
- 01 Present the kitchen before the first United States installation was completed
- 02 Immerse prospective clients in the design, materials and overall experience
- 03 Showcase the concept at Lamborghini events, VIP lounges, dealerships and showrooms
- 04 Create a portable and scalable presentation format for activations across the country
- 05 Support conversations with qualified luxury clients and strategic partners
How the experience was built.
As Creative Director, strategist and Head of Global Communications, María Jacobo developed the brand and communications foundation for its introduction into the American luxury market.
Through MJ House of Style, she led:
- 01 Brand DNA, architecture and strategic positioning
- 02 Messaging and communication guidelines
- 03 Mood boards, color psychology and creative direction
- 04 Development and deployment of the virtual-reality experience
- 05 Public relations, editorial content and media outreach
- 06 Luxury catalogs, presentations and sales materials
- 07 VIP Lounge and dealership-presentation formats
- 08 Coordination with Lamborghini brand standards
- 09 Communication between the United States and Italy
- 10 Lead generation, organization and follow-up support
From virtual vision to physical installation.
The virtual-reality experience became an essential component of the brand's events and presentations during 2024 and 2025.
María managed activations from beginning to end, including venue selection, registration, event planning, production, printing, photography, video, VIP communications and ambassador interviews.
Presentations and activations included the Lamborghini VIP Lounge, events in Texas, Gaggenau Chicago, collaboration with the Chicago ambassador and participation connected to the RED Awards.
The campaign also generated syndicated media exposure, editorial visibility and a magazine cover while strengthening relationships with ambassadors and luxury-industry partners.
Designing the complete experience.
Every asset, format and material was designed to extend the Lamborghini Bodacious Kitchen experience before, during and after every activation.
Brands that become installations.
Key outcomes included:
- 01 168 curated and qualified luxury leads
- 02 Access to a network of approximately 3,000 Lamborghini customers in the United States
- 03 Completion of the first Automobili Lamborghini Bodacious Kitchen installation in the United States, located in Texas
- 04 An immersive virtual-reality platform capable of presenting the product nationally
- 05 A repeatable format for VIP lounges, dealerships, showrooms and luxury events
- 06 Stronger collaboration between the American operation and its Italian partners
- 07 Expanded visibility through events, media coverage and strategic partnerships
From vision to installation.
MJ House of Style helped take Automobili Lamborghini Bodacious Kitchen from a virtual vision to a physical installation.
By combining immersive technology, luxury positioning, strategic communications and carefully curated experiences, the kitchen could be presented and experienced across the United States before its first physical installation was completed.
It was not simply the launch of a luxury kitchen. It was the creation of an immersive world that allowed clients to experience the Lamborghini design language inside the home.
Automobili Lamborghini Bodacious Kitchen
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