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Image · Media Kit · Editorial Positioning

Lisbeth Fernandez

Personal Brand · Public Image · Editorial Media Kit

Context

Personal brand direction and public image development for an international figure in modeling, pageants and brand communication.

MJ House of Style®
Lisbeth Fernandez
Personal Brand · Public Image

From Pageant Presence to Brand-Ready Personal Brand.

L2

MJ House of Style has worked with Lisbeth Fernández through key stages of her personal and public-image development—from her participation in Miss Universe Cuba 2025, where she was First Runner-Up, through her becoming Miss Montana USA 2026.

An important part of our work with Lisbeth has been her inner image. As a woman of faith, it was important to her that her growing visibility, opportunities, and public roles never required her to become someone she was not. Our work has focused on helping her remain connected to her essence, values, and identity while developing the presence required for pageantry, media, fashion, speaking, and brand partnerships.

Inner & Outer Image Alignment

From essence to brand.

L3

From there, we worked on aligning her inner image, outer image, personal presence, and public identity so that what people see externally feels authentic to who she is internally.

We have also helped her become more brand-ready: refining how she presents herself, developing strategic assets such as her professional media kit, strengthening her positioning, and helping create connections and opportunities that support the next stage of her personal brand.

Beyond the Pageant

International speaker, model, host, and brand ambassador.

L4

Today, her positioning extends beyond pageantry. Her media kit presents her as an international speaker, model, host, and brand ambassador, supported by experience across television, fashion, media, and major events.

As opportunities and offers continue to develop, we are also collaborating with public-relations support to help her evaluate and navigate those opportunities strategically, with the goal of building partnerships that are aligned with both her brand and her values.

Scope of Work

What the engagement included.

L5

Built as a complete personal brand ecosystem, every component was designed to grow with her and sustain the demands of her next stage.

  • 01 Inner & Outer Image Alignment
  • 02 Personal Brand Strategy
  • 03 Public Presence
  • 04 Media Kit Development
  • 05 Brand Readiness
  • 06 Strategic Connections
  • 07 Opportunity Positioning
  • 08 PR Collaboration
Closing

Lisbeth Fernandez

Inner Image · Personal Brand · Media Kit · Public Presence · Strategic Connections · PR Collaboration

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